2021 Black Friday Analysis. Why Retailers Should Pay Attention

· December 13, 2021

I performed an analysis about human mobility data during Black Friday in four US cities in collaboration with Safegraph. I identified hotspot areas within each city, interesting POI categories and compared mobility during black friday week in 2019, 2020 and 2021. Results are showcased in this article, published on CARTO’s blog.

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